The Ellae Creative Guide To A Blog Business Plan: Monetize, monetize, monetize!

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After weeks or months of brainstorming, you already have an idea for how you want your blog to look, sound like, what content you would like to push out. For such an intrinsic job as blogging (for those who hope to take it seriously), you are going to need a solid plan; a business plan.

Writing a business plan for a blog is not mandatory, but if you hope to derive revenue from this online avenue, we advise you whip out your pen and papers now.

 Your business plan will accomplish the following…

  • Will give you new blog, digital media business plans to work with
  • Can effectively monitor and analyse your blogs growth potential.
  • Help you budget and put together a coherent financial forecast
  • Give you a clear picture on how to promote and grow your blog.

 

BRAND SUMMARY

1.1

Vision Statement

1.2

Mission Statement

1.3

Your Ideal Reader

1.4

Blog Tone & Language

 

MARKET RSEARCH & READER ANALYSIS

2.1

Brand Objectives

2.2

Leading Blogs, benchmark blogs, comparable blogs in similar markets

2.3

Blog Benefits & Reader Use

2.4

Blog Traffic Strategy & Goals

 

BLOG OFFERINGS & MONETIZATION

3.1

Blog Products & Services

3.2

Affiliate Programmes & Partnerships

3.3

Ad Spaces

3.4

Membership & Subscriptions

3.5

Sponsored Features

 

 SOCIAL PROMOTION & STRATEGY

4.1

Social Media Platforms i.e Twitter, Facebook etc

4.2

Email Marketing

4.3

Guest Hosting & Features

 

4.4

Crowd Content

 

4.5

Offline Marketing and Activations

 

We can see that there is a lot to do, but you will certainly be glad you spent the time putting in work when you see the returns and conversions on your blog site. This is an ambitious project that will take time to nurture but will be worth your while. Stay tuned to our blog posts and do not forget to share this write up to someone who needs it! Remember to always trust Ellae Creative, we have always got you covered.

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