A brochure is usually more effective than any other marketing asset when meeting with a potential customer for the very first time. This is because your prospect may not have the time to browse through all the pages of your website after an initial meeting but rather prefer an immediate and handy information about your products and services.
If you’re planning to create a brochure to promote the sales of your product or service, you will definitely need to know the features of effective brochure design that will ensure a good response.
To connect with your readers, every brochure needs these essential design elements.
- Appropriate Format
Choosing the appropriate format (i.e. layout) is usually the first thing to consider when creating a brochure. The layout to use is largely dependent on the message and type of product your client has to get across.
- Compelling Content
Your potential customers wants to know how your product or service can help them reduce costs, save time, run their business more efficiently or help them get more sales. Instead of focusing on the detailed history of your business, focus on the benefits your potential customers will enjoy when they do business with you. Your content should be based on the problems and challenges your customers face and how you solve them better than your competitors. Use images, graphs or charts to help support your content, and convey your message more quickly.
- Eye-Catching Cover
If your brochure cover doesn’t immediately catch your potential customers’ eyes and get their interest, they won’t open your brochure talk less of reading its content. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for your customers.
- Wise Choice of Colours
The colours are one of the first things that people will see on your brochure designs. It is important to choose wisely because colour conveys a lot more than just aesthetics. Although you will most likely not have much of a choice when picking colours as you have to stick with the corporate identity guidelines of the company you are working for. Nevertheless, be very careful when using colors if you have total freedom to do so.
- Use of Bullet Points
Use bullet points to show emphasis on the key features of your product or service. Consumers and business people alike are pressed for time so they tend to skim quickly through copy. Feature-rich bullet points will help keep them focused on what you offer and lead them towards the action you want them to take next.
- Powerful Call-to-Action
The main purpose of a brochure is to move people to the next phase of the sales cycle. Do you want them to pick up the phone and call for a consultation? Do you want them to visit your web site? Contact you via email to receive a downloadable eBook? A good call-to-action tells your readers exactly what you want them to do. It should also stands out from the rest of the copy so that readers can’t miss it.
Do you know more features that have not been stated above? Share your thoughts with us on the comment section below.
To learn more about Brochure Design, Register for our Graphic Design & Brand Building Training at Ellae Creative Design Agency. The Registration for the Next Session is Ongoing.
Kindly call any of these Numbers to register: +234(0)7060575236, +234(1)4532727-9.