Design is a very crucial part of any company’s brand identity. It greatly contributes to how consumers and the general public perceive your brand when they see your brand logo and visual identity. Great, functional design can enhance your brand identity and in turn, give your business a competitive advantage in the market.
Many businesses, including large corporations are increasingly recognising the importance of design in branding and to stay relevant, your brand’s image, delivery and structure need to be aligned with one another to ensure you’re reaching and capturing the interest of your target market.
Simplicity is at the heart of design. Designs should be simple but also visually appealing enough to delight your audience. You should also always consider the future when designing your brand logo and visual identity because you want to make sure your designs are timeless and able to carry your brand along for years to come.
To learn more about the role of design in business, click the link below to download the ebook and discover how you can use design to your advantage and create a brand identity that will take your business to greater heights.