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UNDERSTANDING PINTEREST AS A SOCIAL MEDIA PLATFORM

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The era of social media platforms such as facebook, Twitter or Instagram is far from over but pinterest has been gaining a lot of ground since its launch in 2010. Its accelerated wild growth since then has seen the site register more than 7 million unique users. It is a massive platform that can help drive traffic to a company website better than linkedin, Google+ and Youtube combined.

Why should your business care? To effectively answer this question, you need to first of all understand how people use this platform. Pinterest is an online bulletin board where people are free to gather their favorite images and organize them into boards and so when you ”PIN” something new , your followers first of all are most likely to see it. They can also like, comment or re-pin to their own boards. Just like on other social media platforms, content you pin can also go viral.

And so as a Social media platform, pinterest has all the features that will enable you to connect and share your likes with the wider community out there. Here are some of the features we picked out that we believe you should understand in order to effectively use the platform.

  1. TWITTER AND FACEBOOK SHARE BUTTONS

This pinterest feature enables you to quickly share your pinned content on Twitter and Facebook. It is recommended practice to have a pin description that contains about 200 – 300 characters in order to get more repins.  This is better illustrated below .

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  1. PINTEREST ROLLED OUT AN EMAIL FEATURE TOO !

Back in 2013, pinterest rolled out the email feature. It quickly allows you to share pins to your email contacts while adding personalized messages. It is a valuable feature from a marketing perspective. You can email your contacts pins that they will find helpful or that can solve their problems.

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And this is how it looks when you receive a pin via mail.

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  1. UNDERSTANDING THE GROUP BOARD SETTINGS

Just like other social media networks, the concept of groups also apply on pinterest.

If you are the owner of a group board make sure you keep tabs on what pinners are pinning on that board.  If you ignore your group board activity I can guarantee you’ve overlooked spam and irrelevant content pinners are pinning which will result in your losing followers.

Go to your group board settings and decide which boards you want to receive an email notification from n when someone pins on that board. This is particularly helpful to gather market intelligence and to see what other content is popular out there.

  1. PINTEREST ANALYTICS BREAKDOWN

Pinterest Analytics allows you to see your daily average impression, and viewers. The data is also available on a monthly basis. It provides a  good measure to learn about the reach of your pins and also track users who re-pin your pins. While this is a very good way to measure your performance on the platform, third party analytic tools such as Google plus is still very essential to obtain more detailed data.

So there you have it, our tips to help you understand pinterest as a social media platform. If you have a contribution to the above discussion. Kindly use the comment section below. We always look forward to hearing from you.

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