Social Media continue to evolve and change the way we consume contents online. Back in the early days, it was Facebook that largely dominated the scene. And then Twitter came along and added spice to it with the 140 character shortening of posts that underpinned the value of micro blogging. These two powerful social media networks did not really place much emphasis on visuals till now.
With the advent of networks such as Pinterest, Instagram and Snapchat highly favoring visual social media and growing at such an unbelievable rate, there has been an overwhelming need for other networks to alter their algorithms to favour visual based posts. This is because online users more readily consume contents presented in a visual format than the ones in a text based format.
Images are now a recurring theme across most social media platforms today. This is the direct consequence of the almost unbelievable number of smart phones out there in use today, people can now take pictures at will, anywhere, anytime or even record short videos and share with their family and friends online.
Take a look at the infographic below to get a good appreciation of why you have to incorporate visual contents in your social media marketing.
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