By now you are probably catching on to the video buzz online and yeah – Video is the next big thing. You see it on your social media feed and you can see it on your metrics. And for digital marketing hoping to instigate impactful campaigns or for purpose driven entrepreneurs, video is a game changer.
Just think, how many times you have shared a powerful video that someone else posted, because it moved you? Then you start to really understand the power of storytelling through video.
And so in this article, we shall explore reasons why video marketing has come to stay and infact the key of content marketing
VIDEO BRINGS WAY MORE TRAFFIC
The average internet user spends 88% more time on a website with video. 50% of mobile traffic is used on videos. By 2019, it is expected that 80% of traffic in the internet will be due to videos. This is more than three-quarter of virtual traffic. As an entrepreneur, having a killer video strategy and a flow of creative content for your brand is your next big step if you want to boost things up.
VIDEOS INCREASE E-MAIL OPEN RATES BY 200%
When you include a video in an email, the click-through rate increases by 200% – 300%, a recent survey suggests. This is why heavy text-based emails are now being replaced by simple but engaging videos. Make sure to add “video” on your subject line. This is a strategy worth exploring if your business is a start up.
VIDEO REACH IS UNMATCHED
When it comes to potential reach, video is unmatched. You tube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook. Video can give you access to all this. If Video can get all that much traffic, then it is worth investing in.
VIDEO IS MORE ENGAGING
Naturally, video is more engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million or maybe more. Little wonder research has discovered that 7 out of 10 people view brands in a more positive light after watching interesting video content from them.
VIDEO BOOSTS SEO MORE THAN ANYTHING ELSE
A study that was conducted on search engine results pages revealed that more people prefer video results than text. Videos prove to be eye-catching and interesting. It encourages people to stay longer in a specific site. When you are posting your video to YouTube, make sure that the title matches how someone would search for what you are posting.
There are maybe more reasons why video marketing continue to dominate online in the the digital space, we would like to hear more from you. So kindly use the comments section below to share your thoughts
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