Creativity is a component of every digital agency presence of how to boost the brand reputation and how the perspective of the brand is to their customers. What makes marketing creative? Is it being creative as an artist or being an entrepreneur first thinking of the profit that you can derive from working with brands? But this shouldn’t be because what makes marketing tick today is all about data analytics using the necessary tools such as SEO to get statistics of users, customer experience with your brand and also the product design that is the UX/UI design.
To begin with the essential of targeting and maintaining customers’ means that we as brand marketers need to create more targeted campaigns ads that meet the needs of customers thereby leading to interaction and engagement through copywriting making it important to also have a view of what they are saying about the brand leading to ultimate success. For example, there can be advocacy and enlightenment campaign where brands can listen to customers from their training they organize and getting feedback from testimonials they can publish on their social media channels leading to more engagement and lead to the higher conversion rate for subsequent training.
Brand marketers need to invest more in the end to end experience. This typically means that what marketers need to focus on are their services such as their website, email marketing and generally what they are offering and how easy it is for users’ to interact with your product, the ability to provide support appropriately through their social channels to make it more human relational and how well you can handle customers relationship over time because customers are king in every business and central to who you are as a brand. Unique experience such as loading time of website needs to be seamless and less difficult for customers to interact with.
Brand marketers need to go beyond the traditional means of advertising and adopt tools that can enhance their productivity and creativity which are readily available from the most popular channels such as Facebook, Instagram, Twitter, Snapchat, LinkedIn etc. All these tools can make customer’s interaction more engaging through the click of a button via different mediums such as live videos and polls.
In conclusion, creativity lies in appreciating the people because people are the new channel because with them you can go far as a brand and bringing the essence of what creativity in marketing stand for.